Guidelines & Principles E-Learning Series
The Playbook: Keeping Strategic Planning Relevant
Organizations often lack the time and resources necessary to create the various plans central to their success – strategic, business, marketing/communications and others.
How do you prioritize them?
Is every part of each of them completely necessary?
In this session, Bob Culver introduces the Nonprofit Playbook, a hybrid document pulling the essential components of each plan type while maintaining the structure of every good plan (Goal Setting, Analysis, Strategy Formulation, Implementation and Evaluation) to guide your organization.
Robert (Bob) H. Culver Jr. is the Vice President, Head of Leadership Learning Transformation for Lincoln Financial Group. Bob also has been responsible for strategic planning and marketing for Lincoln's group insurance business. Prior to coming to Lincoln, Bob was the president and owner of the Culver Marketing Group. The Omaha Chamber of Commerce picked Culver's company as one of Omaha's Top 25 fastest growing companies in 1991. Culver himself received the chamber's Small Businessperson of the Year in 1992 and in 1994 was recognized regionally as an INC. magazine's "Entrepreneur of the Year".
Bob co-created the Mastering and Discovering Leadership curriculum for Lincoln and also co-created the curriculum and was on the faculty of ICAN's "Defining Leadership for Men" program. He partnered on a case study editorial team with members of the marketing faculty at the Northwestern Kellogg School of Management and taught marketing theory in the Omaha Small Business Network's FastTrac Program. Bob has also presented seminars on various aspects of the strategic planning, marketing process and has given speeches on the subject nationally. Bob is certified in Emergenetics, EQ Map and Center for Creative Leadership 360 tools.
As a community volunteer he serves or has served on several boards including Nebraska Arts Council, United Way of the Midlands, Opera Omaha, Nebraska Special Olympics, Bemis Center for Contemporary Art, Girls Inc., Omaha Creative Institute, the Museum of Nebraska Art, Omaha Small Business Network and Omaha Chamber of Commerce.
© Nonprofit Association of the Midlands